At Segway Navimow, the world's No. 1 brand in wire-free robotic lawn mowers for two consecutive years*, we are proud to announce our new partnership with the United Football League, bringing together two brands rooted in performance, precision, and making the most of time spent outdoors.
Through our new campaign, "Owning the Turf," we are joining forces with the UFL around a shared belief: great performance is built on precision, power, and the will to push through every challenge. Just as UFL players demand exact positioning, explosive strength, and flawless execution on the field, Navimow helps homeowners hold their lawns to the same standard.
Our Navimow X4, built around a powerful AWD system designed for the toughest terrain, brings that professional-grade commitment to every backyard.
As part of this partnership, we will showcase how robotic mowing can fit seamlessly into game day routines, allowing homeowners to mow automatically while they watch the game, host friends, or spend time with family.
"Whether on the football field or in the backyard, great performance comes down to attention to detail, consistency, and the strength to get the job done. It is what drives UFL players to perform at the highest level on the field, and it's what drives Navimow to maintain your lawn to that same standard at home," said George Ren, CEO of Navimow. "Through our partnership with the UFL, we're proving that when you have the right technology working for you, lawn care never has to compete with game day again. Your yard is handled, your weekend is yours."
This partnership will feature our Navimow X4 Series, including the Navimow X430 and X450, designed for larger and more challenging lawns. With powerful all-wheel drive, advanced navigation, turf-friendly handling, and pro-grade cutting performance, the X4 Series gives homeowners a smarter way to upgrade their lawn care routine without spending weekends behind a mower.
"Navimow is an innovative brand that aligns with the UFL's commitment to performance, technology, and delivering a first-class product on and off the field," said UFL President and CEO Russ Brandon. "We're excited to partner with a company that shares our focus on precision, consistency, and performance."
This partnership comes as we continue to build momentum as a global leader in robotic lawn care. Navimow was recently named the world's No. 1 brand in wire-free robotic lawn mower retail volume sales for the second consecutive year and reached 1 million units in global cumulative mass production, marking our transition from category pioneer to global leader.
Alongside TUV Rheinland Lawn Care certification for select models, these milestones reinforce our commitment to delivering automated lawn care solutions that combine performance, reliability, and turf-friendly innovation.
Our partnership is further reinforced by widespread adoption and independent recognition from customers, lawn mowing experts, and key media. With a user base of over 550,000 globally, Navimow products are consistently ranked highly in rigorous media testing by leading publications across the globe and have achieved top comprehensive evaluations from leading testing bodies.
For more information about our partnership with the UFL, visit the Navimow UFL partnership page.
About the United Football League
The United Football League (UFL) is the premier professional spring football league, powered by the leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. Built on innovation, accessibility, and competitive excellence, the UFL delivers an engaging professional football experience for both players and fans.
The league features eight teams: the Birmingham Stallions, Columbus Aviators, Dallas Renegades, DC Defenders, Houston Gamblers, Louisville Kings, Orlando Storm, and St. Louis Battlehawks.
* Data source: Euromonitor International. Measured by total brand retail sales volume in units in 2024 and 2025. Research conducted in March 2026. Wire-free robotic lawn mowers are defined as robotic lawn mowers for residential or commercial use that operate without a physical boundary wire, using technologies such as UWB, vision-only navigation, RTK, or 3D LiDAR. These products are typically identified through product names or packaging claims.
